What to monitor
Focus on whether the email was opened, when it was first opened, and how that timing relates to your last touchpoint.
This tutorial explains what to watch, how to interpret an open event, and when to send a follow-up after a Gmail message is opened.
Focus on whether the email was opened, when it was first opened, and how that timing relates to your last touchpoint.
If the email was opened and there is no reply after a reasonable delay, send a short follow-up that adds one new piece of value or clarity.